✰ FINAL DELIVERABLES ✰

P/S: SOME OF THE PICTURE NEED TO BE CLICKED TO READ DETAIL AND CLEAR INFORMATION, THANK YOU !
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LOGO DESIGN: ⛛



The final logo for Daiana was developed using Adobe Illustrator, as the software provides precise control over shapes, lines, and spacing, allowing the design to appear clean and professionally finished. A circular layout was applied to create a neat and complete composition, making the logo suitable for both digital and print applications.

A floral illustration is positioned at the centre of the logo to emphasize the brand’s focus on flowers and feminine elegance. The illustration is drawn using a 1 pt stroke to achieve a soft and delicate line quality, ensuring the design remains light and refined while supporting the brand’s premium image. Script-style typography is used for the brand name “Daiana” to convey grace and a personal touch, enhancing the artistic and luxurious feel of the brand.

Supporting text such as “Premium Florist” and “Est 2025” is kept minimal so it does not overpower the main logo. The tagline “Where Flowers Feel Like Art” reinforces the brand’s message by highlighting Daiana’s approach to floral arrangements as an art form. Overall, the logo design is elegant, recognisable, and effectively represents Daiana as a premium florist brand.

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LOGO VARIATIONS : ⛛

The logo variations were developed to ensure the Daiana brand is applied consistently across all platforms and materials. The main logo, which features the floral illustration, brand name, and tagline, is intended for primary branding purposes, including packaging, promotional materials, and website headers.

Additional versions of the logo were created to adapt to different contexts and sizes. These simpler versions work well in smaller spaces or cleaner layouts, such as social media icons or product labels. Even in these streamlined forms, the same font style, line thickness, and overall composition are maintained to preserve brand recognition and consistency.

In summary, these logo variations help keep the Daiana brand elegant, recognizable, and consistent across all applications, while continuing to reflect its premium and feminine identity.

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STYLE SHEET: ⛛

The style sheet establishes the visual guidelines for Daiana’s brand, ensuring consistency and a cohesive aesthetic across all materials. The primary text color is teal blue (#458989), used for headings and key elements, paired with a soft beige background (#f9f9f2) to create a minimalist yet visually appealing look that resonates with modern audiences.

For typography, the brand name “Daiana” is set in Edwardian Script ITC at size 70, giving it prominence and elegance, while supporting text, such as trademarks, uses Times New Roman at size 9 for clarity and readability.

All logo illustrations and frames maintain consistent line thickness, preserving balance and sophistication. Circular frames are applied around the logo to give it a polished and complete appearance, reinforcing the brand’s premium and feminine identity. Overall, this style guide ensures that every Daiana brand material is cohesive, professional, and visually attractive.



 


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